SEO Audit For Equestrian Websites 2017-07-01T16:34:09+00:00

What is an SEO Audit?


A technical SEO audit for your equestrian website is a thorough analysis of your business website’s ability to wow and delight the search engines (Google, Bing) – and that means getting your site listed high in the search results.

Once you know where the holes in your technical strategy are you’ll get a deeper understanding of why your website hasn’t been converting the way you expected and why sales are lower than you’d like.

You’ll know what you need to fix and how to keep your site Google compliant.

When you’re busy running your own business you don’t want to be having to keep up with technological advances and keeping on top of the latest changes Google roll out to update their search algorithms.

If technology isn’t something you’re interested in, flies way over your end and you don’t want to hire a full-time in-house employee to handle this, that’s where I can step in and give you the answers in an easy to understand manner with sensible steps to manage them.

But aren’t there a whole bunch of free tools out there I can use?

Good question and you’re right. There are big names out there who will run free automatic checks on your site to give you a technical overview. But they won’t analyse your business personally and none of them pull in the big picture by cross-referencing data.

Automatic analysis programmes don’t book dressage lessons on a schoolmaster. They don’t book a riding holiday or buy a new turnout rug. They don’t understand our specific industry and how our products are marketed to our buyers.

The day they do we’ve reached some scary times although a poo-picking robot might be cool!

By using the free online tools you’ll likely be blinded with science and baffling instructions including these below:

  • Minify your .js and .css scripts
  • Combine your .js scripts
  • Compress your images
  • Check your meta tags

If you’re not comfortable with technology then it may as well be Greek! I help you understand what that actually means and what you need to do to improve your site without having to touch a single line of code!


What does my SEO audit include?

It’s the human (and equestrian) analysis + user experience run against technical truths + Google requirements.

I interpret your current technical status and explain the best solution to improve and upgrade – plus a head’s up on which Google changes are coming.

Google make major updates to their requirements several times a year and I make sure you’re kept in the loop with what’s coming next.

I offer three levels of audit depending on your business needs. If you’re not sure which one best suits, then get in touch and we can have a chat talk it through.

  1. Entry level package suitable for smaller sites and those new to SEO.
  2. Most popular package suitable for business owners who want a complete handle on their SEO strategy.
  3. Fully comprehensive package for businesses with fast or large growth seeking a fully outsourced SEO solution.


  • Site Architecture Overview

  • Toxic Technical Errors

  • User Experience

  • Meta data (machine data)

  • Browser Compatibility

  • Mobile Friendliness

  • Website Security


If you have any other questions, please contact me

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