About Me

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About Me 2017-07-03T15:39:56+00:00

Geek in The Saddle

I work with equestrian businesses to ensure their website is secure, technically sound and up-to-date so they achieve an outstanding online profile without needing to hire a full-time in-house employee to provide website care.

I believe the basis of positioning yourself as a market leader is having a top-end online presence and that starts with a website. I provide website design, technical SEO and website care plans for people who want to run their business, not their website.

With nearly 40 years in the saddle and 20 years in international IT expertise I’m perfectly positioned to digitally market your equestrian business.



How did I get here?

I built my first website in 1996 when I was at agricultural college surrounded by equine students. I became so obsessed with tech, I transferred to a software degree.

The internet was still new and not yet mainstream. I knew I was on the cusp of something which was going to be huge and life changing for all of us.

Once on my software engineering course I scored extremely highly in HCI (Human Computer Interaction) showing an exceptional flair for building intuitive systems and a keen eye for design.

After university I moved to Brussels to start a career in international software design, development of intelligence systems and technical project management.

Then when I had a family I realised that it was time for change and I no longer wanted to be on call 24/7 and work through nights, weekends and holidays because I wanted to be able to spend more time with my children (and my horse obviously!).

I decided to start my own business providing technical services and the first thing I did was set up my website.

However, despite having a distinguished career in high-tech services and having started my love affair with tech by building a website nearly 20 years ago – I made a massive mistake and used a website builder (cheap and cheerful from the host and akin to wix/moonfruit/weebly) and it was awful.

It looked cheap and nasty and had no SEO capabilities.

Within a few weeks I realised I’d been grazing in the wrong paddock and quickly threw myself into learning WordPress (if household names were backing it, why wasn’t I?)

I rapidly became an expert designer and was able to master WordPress quickly to generate professional and beautiful websites which converted.

I’m super energised about discovering new yet pragmatic solutions to business and marketing problems. With my honest realism, energy and enthusiasm I treat all clients individually and work to solve your problems.

It matters to me simply because I love all things equestrian. I like horsey people. I like the way we get things done without fluff and drama. We crack on and get it done. That’s why I choose to work exclusively with equestrians because we speak the same language.


Here’s what I do now

These days I build websites, provide website care packages and provide premium technical SEO strategies.

I work with equestrian businesses who lack the technical know-how themselves and don’t wish to hire a full-time web designer/technician to work in-house.

I help them by providing the services they need without contract and to improve their current online status and website, have hassle free care plans and ensure their websites conform to the latest Google practices and requirements.

Professional Biography

Alex studied Software Engineering at University and upon leaving took a post in Brussels which led to 15 years working overseas.

Significant projects:

Creating software for the public transport systems in Sao Paulo, Brazil –  a city of 20 million people and 10 million daily users.

International mobile phone company writing intelligence software for government, multinationals and household names – and even the International Criminal Court (for war crimes) in The Hague.

Designed the largest Datawarehouse in Europe containing multiple billion data records.

Time-critical work for the world’s biggest shipping company ensuring the smooth operation of the Port of Los Angeles. Any hiccups would’ve brought the entire southern half of California to a standstill because when the ships can’t dock and process their cargo nothing goes in or out of port and within 45 minutes the entire city of Los Angeles is grid-locked.

Worked in Belgium, The Netherlands, Cyprus and Israel.

Contact: alex@martingalemarketing.co.uk

If you have any other questions, please contact me

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